ABOUT ALEXANDRA BORTHWICK
The Full Story
I'm a journalist and editor skilled in researching, interviewing and writing. I can transform everyday material into head-turning copy for businesses, websites and consumer publications. I have good editorial judgement and a well-honed writing style, which are key to my success in turning out topical features, catchy content, headline-making consumer reports and more. I'm also a social media manager with experience in content creation and running social media marketing campaigns.
MY WORK
2016 - Present
WEBSITE CONTENT WRITER
I write website copy for businesses and organisations. We work together to determine the right voice, look and understand the core brand so we can reach out to customers and clients. I'll also offer ongoing support by way of regular blog posts and website edits. Recent clients include www.boggsdogs.co.uk www.liftasyouclimb.co.uk and www.thephotocurators.com
August 2016 - Present
THE MIDULT, CONTRIBUTOR
Contributor to The Midult www.themidult.com a forum-led platform designed to deliver targeted news, useful information, community and connection. Have written news, in depth directories, provided a steady stream of often off-the-wall ideas as well as scheduling Midult content on social media.
November 2016 - 2020
RIGHTSIZE, WRITER & SOCIAL MEDIA MANAGER
Research and write the Rightsize blog, producing a handful of new blog posts every month on topics ranging from divorce to downsizing. Also run Rightsize social media platforms, scheduling my content, creating visuals, posting curated content, organically building up followers, and engaging with relevant voices. www.right-size.co.uk
January 2016 - Present
SOCIAL MEDIA MANAGER
Trained by Digital Mums in 2016, I have hands-on training in social media marketing, running my own social media marketing brand awareness campaigns and content generation. I've run a brand awareness social media campaign for copywriting business Inkspiller and have been successfully managing the blog and Twitter for professional organisation business Rightsize, organically growing followers and producing a steady stream of created content.
2000 - 2007
MAGAZINE WRITER & EDITOR
As Feature's Editor of Good Housekeeping (UKs biggest selling women's magazine) I was responsible for managing a team of writers, setting up interviews with high profile names such as Hillary Clinton and overseeing all of the features copy. I learned much of my craft from the incredible team of pros I worked under on the launch of eve Magazine, the BBCs pioneering move into women's magazines. In Singapore I worked across various titles to bring a more international edge to magazines. Put simply, I just 'get' magazines and how they work.
November 2009 - January 2011
FREELANCE WRITING
Over the years I've written for The Times, The Guardian, The Independent, The Scotsman, Cosmopolitan, Eve Magazine, various South East Asian magazines (including Simply Her, Kris Flyer and Silk Winds), Third Sector Magazine.
April 2007 - Present
PR & MARKETING
Includes PR work for ReputationInc; report writing and editing for Which?; writing for British Lung Foundation; PR work for Club Street Communications.
TESTIMONIALS
EMILIE MCMEEKAN, CO FOUNDER OF THEMIDULT.COM
Alexandra is a lovely writer with bags of ideas and a fantastic attitude as well as being reliable, loyal, funny and thorough. I cannot recommend her more highly.
KERRY FOWLER, JOURNALIST, BOOKS EDITOR & WRITING CONSULTANT
Alexandra is one of the most creative, stylish, meticulous writers it has ever been my pleasure to work with. She produces pure gold copy, on time and with a rare energy and lovely enthusiasm. Her eye for detail is second to none, her ability to see beyond the bare bones of a story and create something remarkable and memorable for her clients is exceptional. Plus she is a complete delight!
ANNA MCLOUGHLIN AT INKSPILLER COPYWRITING
I had high hopes when I starting working with Alexandra and admit to being slightly nervous she would rise to them but she blew my expectations out of the water. She grasped our ethos, brand and voice right from the get-go, which is very rare indeed. Not only was she was an absolute dream to work with but her campaign doubled our followers on our Twitter and Linkedin which contributed to us winning some new, exciting projects. I highly recommend her and hope to work with her again as soon as possible.
SARAH MACNAUGHT FOUNDER OF RIGHTSIZE AND THE PHOTO CURATORS
Alexandra has a brilliant way of bringing my brands to life in a way that cleverly reflects my personality and the services I offer. She gives me a tone of voice that is just right for my audience and perfect for how I would like to express myself. She crafts my waffle into clever copy whether she's writing blog posts, social media posts or website content.
24 THINGS YOU ONLY KNOW ONCE YOU'VE MOVED TO THE COUNTRY
November 2017
1. Taxis are not a spontaneous event. The local cab must be booked at least 2 weeks in advance. *deletes Uber app.. weeps*
2. A clutch is NOT a crucial accessory when you go out for the evening. Wellies and a head torch are.
3. Long life milk still exists and it’s in your food cupboard. Sorry. Larder.
The Midult
WHY EBAY CAN BE A DECLUTTERER'S DOWNFALL
October 2017
That jacket. The one you got in the clearance sale. The colour was never quite right and it was a bit tight on the sleeve but it was a total bargain. Designer jacket for that price! So of course it has spent a long and lonely life in the back of your wardrobe. Should have got rid of it years ago. I’ll sell it, you say. Make the money back! Really? You think?
Rightsize
COCAINE FOR THE KIDS
January, 2018
Scroll through the headlines. We’re addicted to our smart phones. The kids are hook, line and sinkered. Devices are the new babysitters. We’re rearing a nation of little screen-addicts who go into major meltdown when the Wi-fi’s turned off. And that’s just the toddlers.
Product Magazine
"The secret of being boring is to say everything."
Voltaire
